Post-Purchase Coupons at the Grocery Store

So I just got done cleaning my desk which was full of crap, receipts, etc.

I found the post-purchase coupons from the grocery store – does anyone ever look at these? Well, I suppose I should but I’ve already got plenty of things pulling at me for attention.

But one thing that I realized was that they are giving me coupons for things that I just bought – uh, I just bought these things – why the heck do I need another coupon – should I take back what I just bought to redeem them now?

So, they’ve got my club card information – why not put it to use? Maybe too much processing power and not enough pipe required – and I’m sure that they’ll get to this eventually but why not look at my past purchase patterns and provide me with coupons for the things I’ve commonly purchased that I didn’t this time around – who knows, maybe I forgot something – as I usually do. Maybe that $2.00 off a pound of filet mignon would have turned me back into the store for more.

Just a thought – you’ve got data – be creative with it, use it and maximize the value of it.