Work With Me
I am often asked this simple question; “So, what exactly is it that you do?”
My usual answer… I help companies increase revenues, shave costs and plug holes.
Now I have to be honest, not everything works or is successful, but I have a fairly good track record – and when things work well the results can be absolutely incredible.
A Little History
I started my first internet software development company in 1994.
If you were to add up the sales that my company helped create it’d likely be close to, or maybe even over a billion dollars.
One marketing system my company created for America’s largest pest control company brought in an estimated half-a-billion dollars in roughly 10 years. I extrapolated this number knowing the size of the database, the then conversion rate and the frequency of their direct mail campaigns.
During that same time, another client’s online sales for new client acquisition went from approximately 180k annually to the mid 8 figure range, not including recurring renewal revenues.
In addition to those two projects, I have also had the privilege to have been involved in nearly 800 others across just about every industry imaginable.
Now of course, I can’t take credit for all the success, there were obviously many people and/or teams involved in the ideation and execution of these projects, but our work was a critical piece of the puzzle.
My Client Selection Process
My ideal client has revenues in the mid-seven or eight-figure range, an established business/product/service that works, has thousands of happy clients and most importantly, the ability to scale. They are hungry for growth, have a budget to test market and are willing to try new things. (I’m sorry, but I usually do not work with early-stage start-ups.)
I enjoy working with companies that service a specific geographic market. They allow for the creation of systems that may be replicated in other geographic markets and sold or licensed for a fee. In these cases my clients often participate in the revenues.
Whatever the case may be, the opportunity in working together must be significant. That means there must be an opportunity for my company to earn a minimum of 6-figures in revenues annually.
Consulting relationships typically start with the prospective client completing a lengthy survey/business analysis followed by a 30-120 minute complementary telephone interview. The combination allows us both to understand what’s going on with the business, provides a base to brainstorm and helps to identify potential opportunities.
If after talking, we feel comfortable with each other, and I feel like I can make a positive impact, we would typically do a few marketing tests to see how things go.
Testing to Find Opportunities
The goal is to identify these opportunities, quickly execute tests and see if we can create immediate and measurable results. This is all done on a time and materials basis of $500 per hour plus any other resources needed that can’t be fulfilled by the prospect and their team.
If We Find Success
If we do find success, and we both enjoy working together, we see an opportunity for additional growth – we would then prepare an agreement for a longer term relationship.
These agreements typically run a minimum of 12 months through multiple years. They include a monthly retainer against a percentage of increased revenues using a sales trends of the previous 6 months to establish a baseline. Other market conditions may also apply such as seasonality.
If this all sounds good, drop me a line or give me a call. I’d love to chat with you and we can see how I can help.
Sincerely,
John Kirker
Your C.T.M.O.
Current Status
The most important thing to me is that I am able to provide my clients with the time and attention needed to produce the highest and best result possible. Unfortunately this means that I can only work with a small select group of clients at any given time. It also demands that I select my clients very carefully.
John Kirker started his first internet software development company in 1994. Since he has been involved in over 800 web-projects working with the who's-who of modern day business.
